Born out of the desire to offer a unique mix of leading promotional products with a superior level of service, Andrew Trites and Dave Taylor have teamed up to disrupt the traditional promo shop business model.

DNA Swag recognizes the large gap in the market between traditional brick and mortar embroidery shops, which extend excellent service but offer less competitive pricing and lag behind on delivery, and their online counterparts, which thrive on low cost and quick shipments, but often lack in quality due to a fundamental lack of communication between customer and supplier.